Thousands of non-profit organizations and political campaigns originate their loyal donors through low-dollar fundraising appeals in the mail, over the phone, and online. These channels tend to be low efficiency, but are essential to building a base of loyal
 donors who will eventually be migrated up the giving ladder and into the major gift streams.
The better the organization is at targeting the right prospects in their initial acquisition programs, the better they will ultimately be able to fund the pursuit of the Mission.
Our goal is to help these organizations build their donor bases in the most efficient way possible. We aim to help them target appeals to the most receptive donors. This competition is specifically addressing direct mail campaigns - making them as efficient
 as possible. Future competitions will address the challenge of migrating those donors into new categories.
A successful model will have an incredible impact on the ability of these organizations to continute to operate, and to be positioned to effect important change around the world by providing the financial resources to pursue their Missions.