{
  "id": 9585,
  "title": "Difference between company & brand ?",
  "url": "/competitions/acquire-valued-shoppers-challenge/discussion/9585",
  "author_name": "",
  "post_date": "2014-06-27T05:28:41.323Z",
  "votes": null,
  "comment_count": 1,
  "views": 893,
  "content": "<p>Hello</p>\n\n<p>I just started looking into the data, so had a very preliminary question, which is not very explicit from the dataset.</p>\n\n<p>What is the difference between a company &amp; brand in transactions ?<br><br>My guess is that a company (selling water) can have multiple brands (of water). But a brand belongs to a unique company ?</p>\n\n<p>And shoppers are usually loyal towards a 'brand' except in some small instances where they might be loyal to a company ?</p>\n\n<p>The offers are posted by companies, on specific brands of water ? So an offer is unique to a &lt;company,brand,category of object&gt; ?</p>\n\n<p>Thanks.</p>",
  "messages": [
    {
      "id": "49676",
      "postDate": "06/27/2014 05:28:41",
      "content": "<p>Hello</p>\n\n<p>I just started looking into the data, so had a very preliminary question, which is not very explicit from the dataset.</p>\n\n<p>What is the difference between a company &amp; brand in transactions ?<br><br>My guess is that a company (selling water) can have multiple brands (of water). But a brand belongs to a unique company ?</p>\n\n<p>And shoppers are usually loyal towards a 'brand' except in some small instances where they might be loyal to a company ?</p>\n\n<p>The offers are posted by companies, on specific brands of water ? So an offer is unique to a &lt;company,brand,category of object&gt; ?</p>\n\n<p>Thanks.</p>",
      "rawMarkdown": "",
      "votes": null
    },
    {
      "id": "49722",
      "postDate": "06/27/2014 19:10:14",
      "content": "<p>Unilever is a company, these&nbsp;are&nbsp;their brands:&nbsp;http://www.unileverusa.com/brands-in-action/view-brands.aspx</p>",
      "rawMarkdown": "",
      "votes": null
    }
  ],
  "comments": [
    {
      "id": 49722,
      "author_name": "johnuckele",
      "author_url": "",
      "post_date": "06/27/2014 19:10:14",
      "content": "<p>Unilever is a company, these&nbsp;are&nbsp;their brands:&nbsp;http://www.unileverusa.com/brands-in-action/view-brands.aspx</p>",
      "votes": null,
      "replies": []
    }
  ],
  "raw_markdown_by_id": {
    "49676": "",
    "49722": ""
  },
  "source": "meta"
}