{
  "id": 9603,
  "title": "The effect of incentives on purchases",
  "url": "/competitions/acquire-valued-shoppers-challenge/discussion/9603",
  "author_name": "Anton",
  "post_date": "2014-06-28T13:35:07.860000",
  "votes": 0,
  "comment_count": 0,
  "views": 753,
  "content": "<p>Did anyone estimate the effect of incentives (coupons) on subsequent purchases? At what threshold (in quantiles) do coupons become economically beneficial to the retailer? That is, out of 60 people who redeemed their coupons (as in the example), how many have enough <em>additional</em>&nbsp;repeated trips to offset the cost of the coupon (&quot;offervalue&quot;)&nbsp;to the retailer? By &quot;additional&quot; I mean the trips that the customer wouldn't make without the coupon.</p>",
  "messages": [
    {
      "id": 49764,
      "postDate": "2014-06-28T13:35:07.860Z",
      "content": "<p>Did anyone estimate the effect of incentives (coupons) on subsequent purchases? At what threshold (in quantiles) do coupons become economically beneficial to the retailer? That is, out of 60 people who redeemed their coupons (as in the example), how many have enough <em>additional</em>&nbsp;repeated trips to offset the cost of the coupon (&quot;offervalue&quot;)&nbsp;to the retailer? By &quot;additional&quot; I mean the trips that the customer wouldn't make without the coupon.</p>"
    }
  ],
  "comments": [],
  "raw_markdown_by_id": {
    "49764": ""
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}