Before asking someone on a date or skydiving, it's important to know your likelihood of success. The same goes for quoting home insurance prices to a potential customer. With a strategy aiming at applying new processes, Allianz looks at applying a dynamic conversion rate model that can give them confidence a quoted price will lead to a purchase.
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Using SAF2 database of information on customer and geographical information including property and coverage information, Allianz is challenging you to predict which customers will purchase a given quote. Accurately predicting conversion would help Allianz better understand the impact of proposed pricing changes and maintain an ideal portfolio of customer segments.