## Goal of the Competition
The goal of this competition is to analyze Havaianas ECommerce data for several months of 2017. You will be given the real retail shopper data of platform [Shopee](https://shopee.sg/) and [Qoo10](https://www.qoo10.sg/).

Your work will help Havaianas and [Aroodai](https://www.aroodai.com/)  better understand their business. With better insights and visualization, they can apply these tactics into business growth. And you will also have the oppotunity to win the prizes sponsored by Aroodai.
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## Havaianas Introduction
- Havaianas is the largest sandal brand in the world, selling over 200 million pairs a year.
- We are sharing 10 years of actual data from our Havaianas Singapore business from 2009 to 2018, including our 24 retail shops, 65 distribution points, warehouses, mobile app, 25 virtual stores and 8 eCommerce stores, totalling over 10 million pairs of Havaianas sold, making Singapore the biggest Havaianas distributor per capita in the world.
- Actual Data includes: Sales & Cash-register data, transcribed Product data, product images, camera & IOT data, Marketing data, eCommerce data, CRM data, and much more.
- We have also built a Havaianas deep-learning color-and-pattern recognition model using product photos, transcribed catalog data & our sales data to predict future high-selling sandal designs.
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## Credential of Aroodai
- AROODAI PTE. LTD. (Singapore Company 201539281E) started as our own in-house data-analytics company to service our own retail & restaurant & partners businesses in Singapore. We also worked closely with the Singapore Government, the Singapore Agency for Science, Technology and Research (A*STAR) and Deloitte Digital for their own Retail & Restaurant clients.
- Our team built A.I. models to predict product sales, pricing & discounting, eCommerce traffic, customer behavior, marketing budgets & merchandise planning.
- Since the Pandemic’s adverse effect on the retail & restaurant industry, we have closed our own retail businesses, and are now sharing our data & predictive models with outside retailers, restaurants and the data-science community at large by empowering a culture of sharing & knowledge.
- Here, you’ll find our datasets on which much of our sample codes are built. We are encouraging the community to explore these datasets and, hopefully, make use of them towards your own learning journey in data science.
- If you are a retailer, restaurant or data-scientist interested in what we do, or need more free actual data and models from our stores, outlets, warehouses and ecommerce sites, please let us know at contact@aroodai.com.
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## What You Should Notice
- [Shopee](https://shopee.sg/) and [Qoo10](https://www.qoo10.sg/) are ECommerce platforms like Amazon. Havaianas runs online shops on Shopee and Qoo10. Customers buy Havaianas products via online payment, and Shopee and Qoo10 will deliver the package of products through express delivery.
- We released a lot of data or features, like purchase details, delivery information, inventory data and SKU styles, etc.
- In this competition, you are free to conduct any kinds of data analysis or visualization, which you think will add value to Havaianas or Aroodai. You should follow the [Rules of this competition](https://www.kaggle.com/competitions/analytics-competition-havaianas-ec-data-2017/rules). Your solution will be evaluated based on the [metrics](https://www.kaggle.com/competitions/analytics-competition-havaianas-ec-data-2017/overview/evaluation) here.
- **SPECIAL NOTICE:** This competition is an **Analytics Competition**. You **do not** need to submit any solution to Leaderboard. You **only** need to create **notebook** in [Code](https://www.kaggle.com/competitions/analytics-competition-havaianas-ec-data-2017/code).
- We hold the rights to make some changes on the rules and arrangement of the competition.