You are an actuary at ABC Insurance and have been asked to assist the marketing department. They have collected data on a completed marketing campaign for a particular insurance product. The campaign consisted of calling prospective customers. For each call a variety of data was collected, including whether the prospect purchased the product. They would like you to advise them on future campaigns so that their efforts will be most productive in terms of purchases. In other words, you need to determine the factors that are most relevant to whether the customer will purchase the product.