You will be working on perhaps the most important marketing issue facing modern cellular telecommunications companies: customer churn .
Logistic regression is perhaps the most obvious choice and is adequate for the task – provided you can beat the naïve model that is on Kaggle.
Remember to make sure you spend enough time interpreting and using the model results to come up with your plan.
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This project was developed using materials of Research Associate, Emilio del Rio, who prepared this case under the supervision of Professor Scott Neslin of Dartmouth College and Visiting Scholar 2002 to the Teradata Center for Customer Relationship Management at Duke University as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.