# click-through rate prediction | TDVI 2024 — Data

来源：https://www.kaggle.com/competitions/click-through-rate-prediction-tdvi-2024/data

采集时间：2026-10-19T16:43:38Z

File descriptions
train
- The training set (‘ctr_n.csv‘ files) consists of a portion of Jampp’s click-through data over a period of 7 days, not necessarily chronologically ordered (however a time column is provided).
test
- The test set (‘ctr_test.csv‘) consists of a sample of Jampp’s traffic on the week following the training period (computed in the same way as the training set). Note: it isn’t labeled (i.e no Label column) since it is your job to predict these outcomes. It
does include an id column to be used for results submission.
sample_submission.csv
- A sample submission file in the correct format
Data fields
Label
- target variable that indicates if the ad was clicked (1) or not (0).
action_categorical_0
- business unit id. 1st level. These ids have a one to many relationship: a 1st level id can have many 2nd level, but a 2nd level can have only a single 1st level parent id.
action_categorical_1
- business unit id. 2nd level
action_categorical_2
- business unit id. 3rd level
action_categorical_3
- business unit id. 4th level
action_categorical_4
- business unit id. 5th level
action_categorical_5
- a categorical variable
action_categorical_6
- a categorical variable
action_categorical_7
- a categorical variable
action_list_0
- a list of categories related to the action
action_list_1
- a list of entity ids related to the action
action_list_2
- a list of entity ids related to the action
auction_time
- the time in which the auction took place. Format is unix time (a.k.a. epoch time).
auction_age
- the user’s age
auction_bidfloor
- bidfloor (the minimum value you can bid for)
auction_boolean_0
- a boolean variable regarding an attribute of the auction
auction_boolean_1
- a boolean variable regarding an attribute of the auction
auction_boolean_2
- a boolean variable regarding an attribute of the auction
auction_categorical_0
- an entity id related to a component of the auction
auction_categorical_1
- an entity id related to a component of the auction
auction_categorical_2
- a categorical variable
auction_categorical_3
- a categorical variable
auction_categorical_4
- a categorical variable
auction_categorical_5
- a categorical variable
auction_categorical_6
- a categorical variable
auction_categorical_7
- an entity id related to a component of the auction
auction_categorical_8
- an entity id related to a component of the auction
auction_categorical_9
- an entity id related to a component of the auction
auction_categorical_10
- a categorical variable
auction_categorical_11
- an entity id related to a component of the auction
auction_categorical_12
- a categorical variable
auction_list_0
- a list of categories related to the auction
creative_categorical_0
- business unit id
creative_categorical_1
- a categorical variable
creative_categorical_10
- a categorical variable
creative_categorical_11
- a categorical variable
creative_categorical_12
- a categorical variable
creative_categorical_2
- a categorical variable
creative_categorical_3
- a categorical variable
creative_categorical_4
- a categorical variable
creative_categorical_5
- business unit id
creative_categorical_6
- a categorical variable
creative_categorical_7
- a categorical variable
creative_categorical_8
- a categorical variable
creative_categorical_9
- a categorical variable
creative_height
- the creative’s height (in pixels)
creative_width
- the creative’s width (in pixels)
device_id
- the device id. This is a unique identifier for a device (or close to unique)
device_id_type
- the type of device id (there are many types, also a device can have many different types, with a different id for each of them)
gender
- gender
has_video
- a boolean value indicating if the banner contains a video.
timezone_offset
- timezone offset in hours based on the auction’s country and region.