In this Churn Hack/Data-thon, powered by Kaggle, you'll learn and compete using the latest machine learning and data warehousing tools on Google Cloud. Rich dataset from the Media industry will allow you to derive insights that would be of most use to your business. Unleash your creativity and explore the possibilities with some examples given below: 
  
·         Analyzing customer churn and its reasons 
·         Generating personalized products and loyalty offerings using predictive analytics 
·         Insights and trend predictions