# Data Science Nigeria Instagram Marketing Ad — Data

来源：https://www.kaggle.com/competitions/data-science-nigeria-instagram-marketing-ad/data

本地 Meta Kaggle 快照；不是本次实时页面。

# Dataset Description

### CORAY GROUP AD CONVERSION RATE PREDICTION

<p>Coray Inc. is a registered beverage seller that wants to run a new Instagram marketing campaign. They have done multiple campaigns in the past and wants you to build a machine learning model to help them predict total conversions. Features about the ad and the user, plus the duration of the campaign is provided.</p>

<h2>File descriptions</h2>
<ul>
<li><strong>train.csv</strong> - the training set</li>
<li><strong>test.csv</strong> - the test set</li>
<li><strong>sampleSubmission.csv</strong> - a sample submission file in the correct format</li>
<li><strong>data_desc.csv</strong> - supplemental information about the data</li>
</ul>

<h2>Data fields</h2>
<ul>
    <li><strong>id:</strong> "Unique identifier for the nstances"</li>
    <li><strong>ad_start:</strong> "The start date of the advert campaign"</li>
    <li><strong>ad_end:</strong>  "The end date of the advert campaign"</li>
    <li><strong>campaign_id:</strong>  "The unique campaign identifier"</li>
     <li><strong>ig_campaign_id:</strong>  "Unique ID assigned by Instagram"</li>
     <li><strong>age:</strong> "The age range of the target users"</li>
     <li><strong>sex: </strong> "The gender of the target user"</li>
     <li><strong>interest1:</strong>  "Anonymized interest1 of the target user"</li>
     <li><strong>interest2:</strong>  "Anonymized interest2 of the target user"</li>
     <li><strong>interest3:</strong>  "Anonymized interest3 of the target user"</li>
     <li><strong>impressions:</strong> "impressions are the total number of times your content could have been seen"</li>
     <li><strong>no_clicks: </strong> "Number of times the post was clicked"</li>
     <li><strong>money_spent:</strong>  "Amount of money in USD spent on the advert"</li>
     <li><strong>total_conversion (Target feature):</strong>  "The conversion rate is the percentage of people who took an action such as filling out a lead form, making a purchase."</li>
</ul>