## Bank Marketing Case

Find the best strategies to improve for the next marketing campaign. How can the financial institution have a greater effectiveness for future marketing campaigns? In order to answer this, we have to analyze the last marketing campaign the bank performed and identify the patterns that will help us find conclusions in order to develop future strategies.


In this competition, we would be applying all of the machine learning models that we have learned from the course in order to be able to predict who among the customers from the data tends to have subscribed to a term deposit or not. By being able to accomplish this, we are able to identify what are the indicators that are associated with customers making a purchase.

## Acknowledgements

S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, In press, http://dx.doi.org/10.1016/j.dss.2014.03.001