{
  "id": 78032,
  "title": "10 Characteristics of Consumption in Brazil.",
  "url": "/competitions/elo-merchant-category-recommendation/discussion/78032",
  "author_name": "",
  "post_date": "2019-01-18T23:44:00.651591700Z",
  "votes": 2,
  "comment_count": 1,
  "views": 0,
  "content": "<ul>\n<li>Shopping in physical stores grew: PwC shared the shopping experience in four channels: physical stores, computers, tablets and mobile. Of these, between 2016 and 2017 only mobile had an increase in the frequency of users' purchases, from 30% to 31%. The others have seen increasing declines since 2015. But that changed in the 2018 data: all divisions had an increase in the frequency of purchases by consumers, especially physical stores, which are a channel of consumption for 61% of the respondents.</li>\n<li>In all categories of products, Brazilian consumption has increased: If Brazilians consume more online, they do so in all categories analyzed by researchers. Comparing the data from 2018 to 2014, the number of consumers who did all or most of their purchases via the internet rose 16% in apparel and footwear and books, and music, movies and video games. The Internet, by the way, is the main source of purchases for 34% of those who consume books, music, movies and video games, and 27% of those who buy electronic equipment. In other categories, the preference for online shopping is health and beauty (24%), clothing and footwear (22%), furniture and household items (18%), sports equipment (18%), toys (19%), jewelry and watches (15%) and food (13%).</li>\n<li>Country is in the Top 10 of the intentions of buying food on the internet: Brazil appears as the eighth in the intentions to buy food online. 24% say they are likely to buy some food via the internet within 12 months of the survey. In the top five positions are China (59%), Vietnam (54%), Thailand (35%), United Kingdom (32%) and Japan (27%).</li>\n<li>Optimism makes shopping intentions grow: The Brazilian is more confident about the country's economy, and this is noticeable by his intention to buy. 70% of respondents say they expect to maintain or increase their spending in 2018, while 77% expect the Brazilian economy to remain stable or improve in this period. \"We are coming out of a recession process for just over three years,\" Horta says. \"On a global scale, the world has been in a recession between 2008 and 2014. In Brazil, it took only a year after the critical period for people to be more optimistic, while the north Americans, for example, are still wary. \"</li>\n<li>The main concern of those who will not increase consumption is the economic recession: PwC questioned those who said they had the goal of spending less than in 2017 on the reasons that drive them to reduce spending. Among the six options presented, the one that represented the largest portion of the Brazilian population is the economic recession. 83% of respondents pointed this out.</li>\n<li>More than half of the respondents in the country buy products from Amazon: Marketplaces are a key determinant of online shopping, according to PwC. Amazon, more specifically, is already a way for 52% of the Brazilians interviewed. Of these, 33% at least check the price on the site to decide on their consumption acts; and 27% start searching there.</li>\n<li>Brazilians are more interested in using personal assistants and other services with artificial intelligence (AI): When questioned about the use of artificial intelligence devices, which include robots and personal assistants like Amazon Echo and Google Home, 14% of Brazilians say they already own at least one of them. Another 59%, in turn, would have it. These data surpass the global scale, showing the profile of the Brazilian to positively receive new technologies. In the world, 58% say they do not own or have an interest in owning a device that uses AI. Only China is ahead of Brazil in its use and interest in this technology: 21% of Chinese already own it, and another 52% will.</li>\n<li>Expenses with products and experiences are equal: Considering the income available to respondents, they claim to invest the same amount in products and experiences. In Brazil, this rate is 50% for each option, and on a global scale, people allocate 55% for physical goods. The priority of Brazilians when investing in experiences is to spend their money on individual actions, the famous \"time for myself\". 37% say this is why they made this type of investment.</li>\n<li>Less concern about security at the time of purchase: In 2017, 78% of Brazilians who responded to the PwC survey pointed out that they would only buy from a site that they considered legitimate and reliable. That number dropped to 68%. For Neves, the reasons for this decrease may be both increasing confidence about marketplaces and virtual shopping platforms, as well as reducing the care with its actions in the network.</li>\n<li>Low concern with data provision: To avoid fraud or online security problems, less than half of Brazilians (47%) say they choose payment providers that they can trust. When it comes to data security, 22% of respondents say they restrict the sharing of their location settings with websites that request such information.</li>\n</ul>",
  "messages": [
    {
      "id": "458159",
      "postDate": "01/18/2019 23:44:00",
      "content": "<ul>\n<li>Shopping in physical stores grew: PwC shared the shopping experience in four channels: physical stores, computers, tablets and mobile. Of these, between 2016 and 2017 only mobile had an increase in the frequency of users' purchases, from 30% to 31%. The others have seen increasing declines since 2015. But that changed in the 2018 data: all divisions had an increase in the frequency of purchases by consumers, especially physical stores, which are a channel of consumption for 61% of the respondents.</li>\n<li>In all categories of products, Brazilian consumption has increased: If Brazilians consume more online, they do so in all categories analyzed by researchers. Comparing the data from 2018 to 2014, the number of consumers who did all or most of their purchases via the internet rose 16% in apparel and footwear and books, and music, movies and video games. The Internet, by the way, is the main source of purchases for 34% of those who consume books, music, movies and video games, and 27% of those who buy electronic equipment. In other categories, the preference for online shopping is health and beauty (24%), clothing and footwear (22%), furniture and household items (18%), sports equipment (18%), toys (19%), jewelry and watches (15%) and food (13%).</li>\n<li>Country is in the Top 10 of the intentions of buying food on the internet: Brazil appears as the eighth in the intentions to buy food online. 24% say they are likely to buy some food via the internet within 12 months of the survey. In the top five positions are China (59%), Vietnam (54%), Thailand (35%), United Kingdom (32%) and Japan (27%).</li>\n<li>Optimism makes shopping intentions grow: The Brazilian is more confident about the country's economy, and this is noticeable by his intention to buy. 70% of respondents say they expect to maintain or increase their spending in 2018, while 77% expect the Brazilian economy to remain stable or improve in this period. \"We are coming out of a recession process for just over three years,\" Horta says. \"On a global scale, the world has been in a recession between 2008 and 2014. In Brazil, it took only a year after the critical period for people to be more optimistic, while the north Americans, for example, are still wary. \"</li>\n<li>The main concern of those who will not increase consumption is the economic recession: PwC questioned those who said they had the goal of spending less than in 2017 on the reasons that drive them to reduce spending. Among the six options presented, the one that represented the largest portion of the Brazilian population is the economic recession. 83% of respondents pointed this out.</li>\n<li>More than half of the respondents in the country buy products from Amazon: Marketplaces are a key determinant of online shopping, according to PwC. Amazon, more specifically, is already a way for 52% of the Brazilians interviewed. Of these, 33% at least check the price on the site to decide on their consumption acts; and 27% start searching there.</li>\n<li>Brazilians are more interested in using personal assistants and other services with artificial intelligence (AI): When questioned about the use of artificial intelligence devices, which include robots and personal assistants like Amazon Echo and Google Home, 14% of Brazilians say they already own at least one of them. Another 59%, in turn, would have it. These data surpass the global scale, showing the profile of the Brazilian to positively receive new technologies. In the world, 58% say they do not own or have an interest in owning a device that uses AI. Only China is ahead of Brazil in its use and interest in this technology: 21% of Chinese already own it, and another 52% will.</li>\n<li>Expenses with products and experiences are equal: Considering the income available to respondents, they claim to invest the same amount in products and experiences. In Brazil, this rate is 50% for each option, and on a global scale, people allocate 55% for physical goods. The priority of Brazilians when investing in experiences is to spend their money on individual actions, the famous \"time for myself\". 37% say this is why they made this type of investment.</li>\n<li>Less concern about security at the time of purchase: In 2017, 78% of Brazilians who responded to the PwC survey pointed out that they would only buy from a site that they considered legitimate and reliable. That number dropped to 68%. For Neves, the reasons for this decrease may be both increasing confidence about marketplaces and virtual shopping platforms, as well as reducing the care with its actions in the network.</li>\n<li>Low concern with data provision: To avoid fraud or online security problems, less than half of Brazilians (47%) say they choose payment providers that they can trust. When it comes to data security, 22% of respondents say they restrict the sharing of their location settings with websites that request such information.</li>\n</ul>",
      "rawMarkdown": "* Shopping in physical stores grew: PwC shared the shopping experience in four channels: physical stores, computers, tablets and mobile. Of these, between 2016 and 2017 only mobile had an increase in the frequency of users' purchases, from 30% to 31%. The others have seen increasing declines since 2015. But that changed in the 2018 data: all divisions had an increase in the frequency of purchases by consumers, especially physical stores, which are a channel of consumption for 61% of the respondents.\n* In all categories of products, Brazilian consumption has increased: If Brazilians consume more online, they do so in all categories analyzed by researchers. Comparing the data from 2018 to 2014, the number of consumers who did all or most of their purchases via the internet rose 16% in apparel and footwear and books, and music, movies and video games. The Internet, by the way, is the main source of purchases for 34% of those who consume books, music, movies and video games, and 27% of those who buy electronic equipment. In other categories, the preference for online shopping is health and beauty (24%), clothing and footwear (22%), furniture and household items (18%), sports equipment (18%), toys (19%), jewelry and watches (15%) and food (13%).\n* Country is in the Top 10 of the intentions of buying food on the internet: Brazil appears as the eighth in the intentions to buy food online. 24% say they are likely to buy some food via the internet within 12 months of the survey. In the top five positions are China (59%), Vietnam (54%), Thailand (35%), United Kingdom (32%) and Japan (27%).\n* Optimism makes shopping intentions grow: The Brazilian is more confident about the country's economy, and this is noticeable by his intention to buy. 70% of respondents say they expect to maintain or increase their spending in 2018, while 77% expect the Brazilian economy to remain stable or improve in this period. \"We are coming out of a recession process for just over three years,\" Horta says. \"On a global scale, the world has been in a recession between 2008 and 2014. In Brazil, it took only a year after the critical period for people to be more optimistic, while the north Americans, for example, are still wary. \"\n* The main concern of those who will not increase consumption is the economic recession: PwC questioned those who said they had the goal of spending less than in 2017 on the reasons that drive them to reduce spending. Among the six options presented, the one that represented the largest portion of the Brazilian population is the economic recession. 83% of respondents pointed this out.\n* More than half of the respondents in the country buy products from Amazon: Marketplaces are a key determinant of online shopping, according to PwC. Amazon, more specifically, is already a way for 52% of the Brazilians interviewed. Of these, 33% at least check the price on the site to decide on their consumption acts; and 27% start searching there.\n* Brazilians are more interested in using personal assistants and other services with artificial intelligence (AI): When questioned about the use of artificial intelligence devices, which include robots and personal assistants like Amazon Echo and Google Home, 14% of Brazilians say they already own at least one of them. Another 59%, in turn, would have it. These data surpass the global scale, showing the profile of the Brazilian to positively receive new technologies. In the world, 58% say they do not own or have an interest in owning a device that uses AI. Only China is ahead of Brazil in its use and interest in this technology: 21% of Chinese already own it, and another 52% will.\n* Expenses with products and experiences are equal: Considering the income available to respondents, they claim to invest the same amount in products and experiences. In Brazil, this rate is 50% for each option, and on a global scale, people allocate 55% for physical goods. The priority of Brazilians when investing in experiences is to spend their money on individual actions, the famous \"time for myself\". 37% say this is why they made this type of investment.\n* Less concern about security at the time of purchase: In 2017, 78% of Brazilians who responded to the PwC survey pointed out that they would only buy from a site that they considered legitimate and reliable. That number dropped to 68%. For Neves, the reasons for this decrease may be both increasing confidence about marketplaces and virtual shopping platforms, as well as reducing the care with its actions in the network.\n* Low concern with data provision: To avoid fraud or online security problems, less than half of Brazilians (47%) say they choose payment providers that they can trust. When it comes to data security, 22% of respondents say they restrict the sharing of their location settings with websites that request such information.",
      "votes": null
    },
    {
      "id": "1031496",
      "postDate": "09/29/2020 13:45:57",
      "content": "<p>\"Country is in the Top 10 of the intentions of buying food on the internet: \"</p>\n<p>With Covid, the number of shopping / delivery services in the supermarkets has exploded.  Some stores have dedicated checkout lines for the Rappi/ifood/ubereats, etc.</p>",
      "rawMarkdown": "\"Country is in the Top 10 of the intentions of buying food on the internet: \"\n\nWith Covid, the number of shopping / delivery services in the supermarkets has exploded.  Some stores have dedicated checkout lines for the Rappi/ifood/ubereats, etc.",
      "votes": null
    }
  ],
  "comments": [
    {
      "id": 1031496,
      "author_name": "philrowe",
      "author_url": "",
      "post_date": "09/29/2020 13:45:57",
      "content": "<p>\"Country is in the Top 10 of the intentions of buying food on the internet: \"</p>\n<p>With Covid, the number of shopping / delivery services in the supermarkets has exploded.  Some stores have dedicated checkout lines for the Rappi/ifood/ubereats, etc.</p>",
      "votes": null,
      "replies": []
    }
  ],
  "raw_markdown_by_id": {
    "458159": "* Shopping in physical stores grew: PwC shared the shopping experience in four channels: physical stores, computers, tablets and mobile. Of these, between 2016 and 2017 only mobile had an increase in the frequency of users' purchases, from 30% to 31%. The others have seen increasing declines since 2015. But that changed in the 2018 data: all divisions had an increase in the frequency of purchases by consumers, especially physical stores, which are a channel of consumption for 61% of the respondents.\n* In all categories of products, Brazilian consumption has increased: If Brazilians consume more online, they do so in all categories analyzed by researchers. Comparing the data from 2018 to 2014, the number of consumers who did all or most of their purchases via the internet rose 16% in apparel and footwear and books, and music, movies and video games. The Internet, by the way, is the main source of purchases for 34% of those who consume books, music, movies and video games, and 27% of those who buy electronic equipment. In other categories, the preference for online shopping is health and beauty (24%), clothing and footwear (22%), furniture and household items (18%), sports equipment (18%), toys (19%), jewelry and watches (15%) and food (13%).\n* Country is in the Top 10 of the intentions of buying food on the internet: Brazil appears as the eighth in the intentions to buy food online. 24% say they are likely to buy some food via the internet within 12 months of the survey. In the top five positions are China (59%), Vietnam (54%), Thailand (35%), United Kingdom (32%) and Japan (27%).\n* Optimism makes shopping intentions grow: The Brazilian is more confident about the country's economy, and this is noticeable by his intention to buy. 70% of respondents say they expect to maintain or increase their spending in 2018, while 77% expect the Brazilian economy to remain stable or improve in this period. \"We are coming out of a recession process for just over three years,\" Horta says. \"On a global scale, the world has been in a recession between 2008 and 2014. In Brazil, it took only a year after the critical period for people to be more optimistic, while the north Americans, for example, are still wary. \"\n* The main concern of those who will not increase consumption is the economic recession: PwC questioned those who said they had the goal of spending less than in 2017 on the reasons that drive them to reduce spending. Among the six options presented, the one that represented the largest portion of the Brazilian population is the economic recession. 83% of respondents pointed this out.\n* More than half of the respondents in the country buy products from Amazon: Marketplaces are a key determinant of online shopping, according to PwC. Amazon, more specifically, is already a way for 52% of the Brazilians interviewed. Of these, 33% at least check the price on the site to decide on their consumption acts; and 27% start searching there.\n* Brazilians are more interested in using personal assistants and other services with artificial intelligence (AI): When questioned about the use of artificial intelligence devices, which include robots and personal assistants like Amazon Echo and Google Home, 14% of Brazilians say they already own at least one of them. Another 59%, in turn, would have it. These data surpass the global scale, showing the profile of the Brazilian to positively receive new technologies. In the world, 58% say they do not own or have an interest in owning a device that uses AI. Only China is ahead of Brazil in its use and interest in this technology: 21% of Chinese already own it, and another 52% will.\n* Expenses with products and experiences are equal: Considering the income available to respondents, they claim to invest the same amount in products and experiences. In Brazil, this rate is 50% for each option, and on a global scale, people allocate 55% for physical goods. The priority of Brazilians when investing in experiences is to spend their money on individual actions, the famous \"time for myself\". 37% say this is why they made this type of investment.\n* Less concern about security at the time of purchase: In 2017, 78% of Brazilians who responded to the PwC survey pointed out that they would only buy from a site that they considered legitimate and reliable. That number dropped to 68%. For Neves, the reasons for this decrease may be both increasing confidence about marketplaces and virtual shopping platforms, as well as reducing the care with its actions in the network.\n* Low concern with data provision: To avoid fraud or online security problems, less than half of Brazilians (47%) say they choose payment providers that they can trust. When it comes to data security, 22% of respondents say they restrict the sharing of their location settings with websites that request such information.",
    "1031496": "\"Country is in the Top 10 of the intentions of buying food on the internet: \"\n\nWith Covid, the number of shopping / delivery services in the supermarkets has exploded.  Some stores have dedicated checkout lines for the Rappi/ifood/ubereats, etc."
  },
  "source": "meta"
}