\"The Brazilian card brand Elo, created in 2011 as a joint venture by the three leading Brazilian banks, Banco do Brasil, Bradesco and Caixa Econômica Federal, continues its market expansion. According to research by consultancy firm Boanerges & Cia, the Brazilian brand is especially popular for debit payments. Today 17.9% of all active debit cards are Elo branded, representing 13.5% of debit card transactions.\" (https://www.pagbrasil.com/noticias/brazilian-card-elo-expands-market-share/)
\"Brazilians are used to financing their consumption by paying in installments. These installment credits are offered and financed by the merchants. Today, when the buyer is given the choice, for 75% of all online card transactions consumers take advantage of installment payments. Depending on the market segment, it can also be less than or up to 90% of all credit card transactions. By offering installments, merchants can boost sales by 50% or more. The preference for installment payments is independent from the product type sold and even from the ticket size.\" (https://www.pagbrasil.com/payment-methods/credit-cards/)
\"Diners Club Brazil cards, that are issued by Elo, will run on the Discover Global Network, which includes acceptance at 42 million merchant locations and 2 million ATMs in more than 190 countries and territories. The two companies have worked together since 2015 when they announced that Elo Global Cards would be able to run on the Discover Global Network allowing Elo cardholders international acceptance while traveling abroad. The first transaction from this deal occurred in 2016 and since then Elo has issued several million Elo Global Cards in the first two years.\" (https://www.businesswire.com/news/home/20181121005064/en/Elo-Extends-Partnership-Discover-Launch-Elo-Diners)
I hope it helps your understanding of the business of Elo.
", "messages": [ { "id": "471163", "postDate": "02/14/2019 05:07:21", "content": "\"The Brazilian card brand Elo, created in 2011 as a joint venture by the three leading Brazilian banks, Banco do Brasil, Bradesco and Caixa Econômica Federal, continues its market expansion. According to research by consultancy firm Boanerges & Cia, the Brazilian brand is especially popular for debit payments. Today 17.9% of all active debit cards are Elo branded, representing 13.5% of debit card transactions.\" (https://www.pagbrasil.com/noticias/brazilian-card-elo-expands-market-share/)
\"Brazilians are used to financing their consumption by paying in installments. These installment credits are offered and financed by the merchants. Today, when the buyer is given the choice, for 75% of all online card transactions consumers take advantage of installment payments. Depending on the market segment, it can also be less than or up to 90% of all credit card transactions. By offering installments, merchants can boost sales by 50% or more. The preference for installment payments is independent from the product type sold and even from the ticket size.\" (https://www.pagbrasil.com/payment-methods/credit-cards/)
\"Diners Club Brazil cards, that are issued by Elo, will run on the Discover Global Network, which includes acceptance at 42 million merchant locations and 2 million ATMs in more than 190 countries and territories. The two companies have worked together since 2015 when they announced that Elo Global Cards would be able to run on the Discover Global Network allowing Elo cardholders international acceptance while traveling abroad. The first transaction from this deal occurred in 2016 and since then Elo has issued several million Elo Global Cards in the first two years.\" (https://www.businesswire.com/news/home/20181121005064/en/Elo-Extends-Partnership-Discover-Launch-Elo-Diners)
I hope it helps your understanding of the business of Elo.
", "rawMarkdown": "1. \"The Brazilian card brand Elo, created in 2011 as a joint venture by the three leading Brazilian banks, Banco do Brasil, Bradesco and Caixa Econômica Federal, continues its market expansion. According to research by consultancy firm Boanerges & Cia, the Brazilian brand is especially popular for debit payments. Today 17.9% of all active debit cards are Elo branded, representing 13.5% of debit card transactions.\" (https://www.pagbrasil.com/noticias/brazilian-card-elo-expands-market-share/)\n\n2. \"Brazilians are used to financing their consumption by paying in installments. These installment credits are offered and financed by the merchants. Today, when the buyer is given the choice, for 75% of all online card transactions consumers take advantage of installment payments. Depending on the market segment, it can also be less than or up to 90% of all credit card transactions. By offering installments, merchants can boost sales by 50% or more. The preference for installment payments is independent from the product type sold and even from the ticket size.\" (https://www.pagbrasil.com/payment-methods/credit-cards/)\n\n3. \"Diners Club Brazil cards, that are issued by Elo, will run on the Discover Global Network, which includes acceptance at 42 million merchant locations and 2 million ATMs in more than 190 countries and territories. The two companies have worked together since 2015 when they announced that Elo Global Cards would be able to run on the Discover Global Network allowing Elo cardholders international acceptance while traveling abroad. The first transaction from this deal occurred in 2016 and since then Elo has issued several million Elo Global Cards in the first two years.\" (https://www.businesswire.com/news/home/20181121005064/en/Elo-Extends-Partnership-Discover-Launch-Elo-Diners)\n\nI hope it helps your understanding of the business of Elo.", "votes": null }, { "id": "472686", "postDate": "02/16/2019 13:22:12", "content": "Thanks for sharing.
", "rawMarkdown": "Thanks for sharing.", "votes": null } ], "comments": [ { "id": 472686, "author_name": "longyin2", "author_url": "", "post_date": "02/16/2019 13:22:12", "content": "Thanks for sharing.
", "votes": null, "replies": [] } ], "raw_markdown_by_id": { "471163": "1. \"The Brazilian card brand Elo, created in 2011 as a joint venture by the three leading Brazilian banks, Banco do Brasil, Bradesco and Caixa Econômica Federal, continues its market expansion. According to research by consultancy firm Boanerges & Cia, the Brazilian brand is especially popular for debit payments. Today 17.9% of all active debit cards are Elo branded, representing 13.5% of debit card transactions.\" (https://www.pagbrasil.com/noticias/brazilian-card-elo-expands-market-share/)\n\n2. \"Brazilians are used to financing their consumption by paying in installments. These installment credits are offered and financed by the merchants. Today, when the buyer is given the choice, for 75% of all online card transactions consumers take advantage of installment payments. Depending on the market segment, it can also be less than or up to 90% of all credit card transactions. By offering installments, merchants can boost sales by 50% or more. The preference for installment payments is independent from the product type sold and even from the ticket size.\" (https://www.pagbrasil.com/payment-methods/credit-cards/)\n\n3. \"Diners Club Brazil cards, that are issued by Elo, will run on the Discover Global Network, which includes acceptance at 42 million merchant locations and 2 million ATMs in more than 190 countries and territories. The two companies have worked together since 2015 when they announced that Elo Global Cards would be able to run on the Discover Global Network allowing Elo cardholders international acceptance while traveling abroad. The first transaction from this deal occurred in 2016 and since then Elo has issued several million Elo Global Cards in the first two years.\" (https://www.businesswire.com/news/home/20181121005064/en/Elo-Extends-Partnership-Discover-Launch-Elo-Diners)\n\nI hope it helps your understanding of the business of Elo.", "472686": "Thanks for sharing." }, "source": "meta" }