In recent years, returns management—particularly the prevention of returns—has become a central concern in the mail order business. Many mail order companies adhere to the principle that “the customer is always right” by offering easy and often free returns. They do not plan to change this strategy anytime soon, which inevitably leads to a high volume of returns. Retailers must cover the associated costs, and in the clothing sector, it is not uncommon for return rates to exceed 50%.

The primary goal for sellers is to reduce these return rates without compromising customer service. During discussions about potential solutions, it becomes apparent that implementing preventive measures based on return probability could be an effective strategy. These measures might include restrictions on payment options, adjustments to shipping costs, and the use of sizing guides.